Shopper marketing

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Shopper Marketing

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HEMOS CREADO UNA METODOLOGÍA PROPIA IN STORE EFFICIENCY.

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IN STORE EFFICIENCY: Conocemos las mejores prácticas en el punto de venta. Evaluamos todos los elementos clave de comunicación en el punto de venta (packaging, señalética, promociones, escaparates…).

Todo esto lo conseguimos a través de diferentes metodologías que utilizan la más avanzada tecnología y nuestro amplio conocimiento en shopper marketing.

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Ayudamos a nuestros clientes desarrollar una comunicación eficaz en el punto de venta.

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Shopper Research

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Combinamos una gran variedad de herramientas y metodologías con la última tecnología para realizar nuestras evaluaciones e implantaciones.

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Eye tracking

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Somos expertos en comunicación en el punto de venta, disponemos de una base de más de 2.500 elementos evaluados (escaparates, packaging, señalética, carteles…). Hemos realizado numerosos estudios con la metodología de eyetracking (en sala y en tienda) que nos permiten determinar de forma clara que funciona y que no funciona en el punto de venta.

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Aportamos conclusiones y recomendaciones personalizadas para mejorar la eficacia de los materiales en el punto de venta.

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Compras acompañadas

[/fusion_text][fusion_text]Nuestros profesionales acompañan al shopper mientras realiza su compra y van analizando todas las variables que le afectan durante la misma.[/fusion_text][/fusion_builder_column][fusion_builder_column type=”1_6″ layout=”1_6″ spacing=”” center_content=”no” hover_type=”none” link=”” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”left top” undefined=”” background_repeat=”no-repeat” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding=”5% 5% 5% 5%” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” last=”no” element_content=””][/fusion_builder_column][fusion_builder_column type=”1_1″ layout=”1_1″ spacing=”” center_content=”no” hover_type=”none” link=”” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”left top” background_repeat=”no-repeat” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding=”” dimension_margin=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” last=”no”][fusion_separator style_type=”single|dotted” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” sep_color=”” top_margin=”2%” bottom_margin=”2%” border_size=”” icon=”” icon_circle=”” icon_circle_color=”” width=”60%” alignment=”center” /][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container admin_label=”entrevistas tras las compras” hundred_percent=”no” equal_height_columns=”no” menu_anchor=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”#f7f7f7″ background_image=”” background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ video_mp4=”” video_webm=”” video_ogv=”” video_url=”” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” video_preview_image=”” border_size=”” border_color=”” border_style=”solid” margin_top=”” margin_bottom=”” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” admin_toggled=”no”][fusion_builder_row][fusion_builder_column type=”1_6″ layout=”1_6″ spacing=”” center_content=”no” hover_type=”none” link=”” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”left top” undefined=”” background_repeat=”no-repeat” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding=”5% 5% 5% 5%” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” last=”no” element_content=””][/fusion_builder_column][fusion_builder_column type=”1_6″ layout=”1_6″ spacing=”” center_content=”no” hover_type=”none” link=”” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”left top” undefined=”” background_repeat=”no-repeat” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding=”0px 5% 0px 5%” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” last=”no”][fusion_imageframe image_id=”1987″ style_type=”none” stylecolor=”#cccccc” hover_type=”none” bordersize=”” bordercolor=”” borderradius=”200px” align=”center” lightbox=”no” gallery_id=”” lightbox_image=”” alt=”” link=”” linktarget=”_self” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=””]https://shoppertec.com/wp-content/uploads/2017/03/img_12-200×133.png[/fusion_imageframe][/fusion_builder_column][fusion_builder_column type=”1_2″ layout=”3_4″ spacing=”” center_content=”no” hover_type=”none” link=”” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”left top” background_repeat=”no-repeat” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding=”” dimension_margin=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” last=”no”][fusion_text]

Encuestas tras la compra

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Al contrario que la mayoría de las empresas del sector, nosotros no realizamos encuestas telefónicas. Nos trasladamos al punto de venta y preguntamos al comprador justo después de realizar la compra.

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ShopperWeb

[/fusion_text][fusion_text]Analizamos la usabilidad de la web para los usuarios (estructura, acceso, distribución del contenido, etc.)[/fusion_text][/fusion_builder_column][fusion_builder_column type=”1_6″ layout=”1_6″ spacing=”” center_content=”no” hover_type=”none” link=”” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”left top” undefined=”” background_repeat=”no-repeat” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding=”5% 5% 5% 5%” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” last=”no” element_content=””][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container admin_label=”auditoria comprador” hundred_percent=”no” equal_height_columns=”no” menu_anchor=”” hide_on_mobile=”no” class=”” id=”” background_color=”#ffffff” background_image=”” background_position=”center bottom” background_repeat=”no-repeat” fade=”no” background_parallax=”right” enable_mobile=”no” parallax_speed=”0.5″ video_mp4=”” video_webm=”” video_ogv=”” video_url=”” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” video_preview_image=”” border_size=”0px” border_color=”” border_style=”solid” margin_top=”” margin_bottom=”” padding_top=”55px” padding_right=”” padding_bottom=”55″ padding_left=”” admin_toggled=”yes”][fusion_builder_row][fusion_builder_column type=”3_5″ layout=”1_2″ spacing=”” center_content=”no” hover_type=”none” link=”” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”left top” background_repeat=”no-repeat” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding=”” dimension_margin=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” last=”no”][fusion_text]

Auditoria comprador y PDV

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Acudimos al punto de venta y analizamos la presencia y el impacto de de una marca utilizando diferentes metodologías:

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Mistery Shopping para el Tracking de Recomendación de Marca

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Audit en el punto de venta para medir los KPI’s de presencia y exposición en el punto de venta

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Damos insights y soluciones para mejorar el proceso de compra

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