Syndicated research
Our goal is to know where to invest and why
We have our own information on the different channels that we operate. We have carried out extensive syndicated research studies in which we combine traditional techniques and high-technology tools for target group, traffic or communication measurement in the store, to determine what influences taking one decision or another, and what elements affect behaviour before, during and after the shopping process.
FarmaShopper
2011, 2014, 2016
Studies on Pharmacy and Parapharmacy.
BeautyShopper
2012
Studies on Perfume Shop.
SuperShopper
2013
Studies on FMCG shopper.
FarmaShopper
Parapharmacy special
The parapharmacy is the main competitor to the pharmacy, as shown by our previous studies. That is why from June to September 2016, we conducted our special Parapharmacy Farma Shopper 2016 study.
Nutrition
Dermo
Hygiene
Baby
In this study we analysed the Parapharmacy shopper, in the different categories in each universe.
Four types of Parapharmacies:
ECI
Perfume shops
Hypermarkets
Street level
Qualitative and quantitative methodology and information from leaving home to finishing their shopping in the Parapharmacy:
Shopper profile
Reasons for choice
Competition
Purchasing frequency
Purchasing decision
Do not wait, ask for information about your category
Recent publications
Observatorio COVID-19: La perspectiva del Médico
2º Observatorio COVID-19: La perspectiva del Médico ¿Quieres seguir conociendo la opinión de los Médicos españoles sobre la [...]
El impacto de las redes sociales e ‘influencers’ en el comprador de Consumer Health
El impacto de las redes sociales en la compra de Consumer Health. El 42% de los compradores de [...]
La búsqueda de información en las categorías del comprador de Consumer Health
La búsqueda de información en las categorías de Consumer Health se ha duplicado, el farmacéutico sigue siendo clave, [...]
Barómetro 2021 – Farmacias y Laboratorios
Barómetro Farmacias y Laboratorios 2021 El cliente de la farmacia no es el mismo que el de antes [...]
Do you know your shopper?
We have the information you need
