[fusion_builder_container admin_label=”go to market” hundred_percent=”yes” equal_height_columns=”no” menu_anchor=”” hide_on_mobile=”no” class=”” id=”” background_color=”” background_image=”” background_position=”left top” background_repeat=”no-repeat” fade=”no” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ video_mp4=”” video_webm=”” video_ogv=”” video_url=”” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” video_preview_image=”” border_size=”0px” border_color=”” border_style=”solid” margin_top=”” margin_bottom=”” padding_top=”0″ padding_right=”0px” padding_bottom=”0″ padding_left=”0″ admin_toggled=”yes”][fusion_builder_row][fusion_builder_column type=”2_5″ layout=”2_5″ spacing=”yes” center_content=”yes” hover_type=”none” link=”” min_height=”” hide_on_mobile=”no” class=”mobile-no-padding” id=”” background_color=”#666666″ background_image=”” background_position=”left top” undefined=”” background_repeat=”no-repeat” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding=”50px 5% 20% 10%” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”down” animation_speed=”0.1″ animation_offset=”” last=”no”][fusion_separator style_type=”none” top_margin=”5px” alignment=”center” /][fusion_text]
Go to market
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AT SHOPPERTEC WE ADVISE OUR CUSTOMERS ON ACCESSING NEW MARKETS AND POSITIONING THEM IN CURRENT MARKETS.
[/fusion_text][fusion_separator style_type=”none” top_margin=”5px” alignment=”center” /][fusion_fontawesome icon=”fa-shopping-cart” size=”” flip=”” rotate=”” spin=”no” alignment=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” circle=”yes” iconcolor=”” circlecolor=”#666666″ circlebordercolor=”#666666″ animation_type=”” animation_direction=”down” animation_speed=”0.1″ animation_offset=”” /][fusion_separator style_type=”none” top_margin=”20px” alignment=”center” /][fusion_text]
The entire market entry process from the strategy to implementing the category. We design new strategies based on knowledge of the shopper, point of sale and their environment in each category.
[/fusion_text][/fusion_builder_column][fusion_builder_column type=”3_5″ layout=”3_5″ spacing=”yes” center_content=”no” hover_type=”none” link=”” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”#ffffff” background_image=”” background_position=”left top” undefined=”” background_repeat=”no-repeat” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding=”0px 5% 0px 5%” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”down” animation_speed=”0.1″ animation_offset=”” last=”no”][fusion_separator style_type=”none” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” sep_color=”” top_margin=”50px” bottom_margin=”” border_size=”” icon=”” icon_circle=”” icon_circle_color=”” width=”” alignment=”center” /][fusion_text]We have developed Geoshopper, an exclusive geomarketing tool that combines various sources: our knowledge and experience of the shopper at the point of sale, unique information on the shopper and point of sale (area of influence and characteristics of the establishment), syndicated research and visits to the point of sale. We have over 250,000 georeferenced points (pharmacies, hospitals, clinics, gyms, etc.).[/fusion_text][fusion_checklist icon=”fa-shopping-cart” iconcolor=”#0085ad” circle=”” circlecolor=”#ffffff” size=”13px” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=””][fusion_li_item icon=””]Viewer.[/fusion_li_item][fusion_li_item icon=””]Dashboard.[/fusion_li_item][fusion_li_item icon=””]Demand model.[/fusion_li_item][fusion_li_item icon=””]New locations.[/fusion_li_item][fusion_li_item icon=””]Pedestrian traffic.[/fusion_li_item][fusion_li_item icon=””]Market penetration.[/fusion_li_item][fusion_li_item icon=””]Total database of pharmacies.[/fusion_li_item][/fusion_checklist][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container admin_label=”geoshopper” hundred_percent=”no” equal_height_columns=”no” menu_anchor=”” hide_on_mobile=”no” class=”” id=”” background_color=”#0085ad” background_image=”” background_position=”center bottom” background_repeat=”no-repeat” fade=”no” background_parallax=”right” enable_mobile=”no” parallax_speed=”0.5″ video_mp4=”” video_webm=”” video_ogv=”” video_url=”” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” video_preview_image=”” border_size=”0px” border_color=”” border_style=”solid” margin_top=”” margin_bottom=”” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” admin_toggled=”yes”][fusion_builder_row][fusion_builder_column type=”1_1″ layout=”1_1″ spacing=”” center_content=”no” hover_type=”none” link=”” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”left top” background_repeat=”no-repeat” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding=”” dimension_margin=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” last=”no”][fusion_separator style_type=”none” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” sep_color=”” top_margin=”35″ bottom_margin=”” border_size=”” icon=”” icon_circle=”” icon_circle_color=”” width=”” alignment=”center” /][fusion_text]
Geoshopper applications are unlimited
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Define the potential location based on the geolocation of your target population.
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Define your market potential based on the current
location of your business.
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Select the points of sale with the greatest potential for the launch of a product.
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Points of sale with greatest potential
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Geoshopper is a tool that identifies the points of sale with the greatest potential for your business through the following variables:
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Know the shopper: What are they like? Where are they? What do they buy? Where do they buy?
[/fusion_li_item][fusion_li_item icon=””]Strategic location: close to points of interest and shopper profile.[/fusion_li_item][fusion_li_item icon=””]Potential market: population size and socio-demographic profile.[/fusion_li_item][fusion_li_item icon=””]Competitive environment: number of competing companies, number of alternative channels and price positioning.[/fusion_li_item][fusion_li_item icon=””]Business design: size and aesthetics.[/fusion_li_item][/fusion_checklist][/fusion_builder_column][fusion_builder_column type=”3_5″ layout=”3_5″ spacing=”” center_content=”no” hover_type=”none” link=”” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”left top” background_repeat=”no-repeat” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding=”” dimension_margin=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” last=”no”][fusion_imageframe image_id=”2780″ style_type=”none” stylecolor=”” hover_type=”none” bordersize=”” bordercolor=”” borderradius=”” align=”none” lightbox=”no” gallery_id=”” lightbox_image=”” alt=”” link=”” linktarget=”_self” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=””]https://shoppertec.com/wp-content/uploads/2017/04/img_7-1024×601.png[/fusion_imageframe][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container admin_label=”demanda retailers” hundred_percent=”yes” equal_height_columns=”no” menu_anchor=”” hide_on_mobile=”no” class=”” id=”” background_color=”#f2f2f2″ background_image=”” background_position=”left top” background_repeat=”no-repeat” fade=”no” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ video_mp4=”” video_webm=”” video_ogv=”” video_url=”” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” video_preview_image=”” border_size=”0px” border_color=”” border_style=”solid” margin_top=”” margin_bottom=”” padding_top=”0px” padding_right=”0px” padding_bottom=”0px” padding_left=”0px” admin_toggled=”yes”][fusion_builder_row][fusion_builder_column type=”2_5″ layout=”2_5″ spacing=”yes” center_content=”yes” hover_type=”none” link=”” min_height=”” hide_on_mobile=”no” class=”mobile-no-padding” id=”” background_color=”#666666″ background_image=”” background_position=”left top” undefined=”” background_repeat=”no-repeat” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding=”15% 10% 10% 10%” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”down” animation_speed=”0.1″ animation_offset=”” last=”no”][fusion_separator style_type=”none” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” sep_color=”” top_margin=”5px” bottom_margin=”” border_size=”” icon=”” icon_circle=”” icon_circle_color=”” width=”” alignment=”center” /][fusion_text]
Demand model for retailers
[/fusion_text][fusion_separator style_type=”none” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” sep_color=”” top_margin=”30px” bottom_margin=”” border_size=”” icon=”” icon_circle=”” icon_circle_color=”” width=”” alignment=”center” /][fusion_text]
OUR DEMAND MODEL IS BASED ON COMBINING THE CUSTOMER ANALYSIS:
[/fusion_text][fusion_separator style_type=”none” top_margin=”5px” alignment=”center” /][fusion_checklist icon=”fa-shopping-cart” iconcolor=”#ffffff” circle=”” circlecolor=”#666666″ size=”13px” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=””][fusion_li_item icon=””]Internal customer/brand information with a detailed profile of their shopper.[/fusion_li_item][fusion_li_item icon=””]And analysis of the environment: number of people, socio-demographic variables and number of alternatives or competition.[/fusion_li_item][/fusion_checklist][fusion_separator style_type=”none” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” sep_color=”” top_margin=”20px” bottom_margin=”40″ border_size=”” icon=”” icon_circle=”” icon_circle_color=”” width=”” alignment=”center” /][/fusion_builder_column][fusion_builder_column type=”1_4″ layout=”1_4″ spacing=”yes” center_content=”no” hover_type=”none” link=”” min_height=”” hide_on_mobile=”no” class=”fix-header-size” id=”” background_color=”” background_image=”” background_position=”left top” undefined=”” background_repeat=”no-repeat” border_size=”” border_color=”” border_style=”solid” border_position=”all” padding=”15% 10% 1% 12%” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”down” animation_speed=”0.1″ animation_offset=”” last=”no”][fusion_separator style_type=”none” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” sep_color=”” top_margin=”” bottom_margin=”45px” border_size=”” icon=”” icon_circle=”” icon_circle_color=”” width=”” alignment=”center” /][fusion_imageframe image_id=”1730″ style_type=”none” stylecolor=”” hover_type=”none” bordersize=”0px” bordercolor=”” borderradius=”0″ align=”center” lightbox=”no” gallery_id=”” lightbox_image=”” alt=”” link=”” linktarget=”_self” hide_on_mobile=”no” class=”” id=”” animation_type=”” animation_direction=”down” animation_speed=”0.1″ animation_offset=””]https://shoppertec.com/wp-content/uploads/2017/03/img_10-1-200×200.png[/fusion_imageframe][fusion_separator style_type=”none” top_margin=”20px” alignment=”center” /][fusion_text]
1. Descriptive/Comparative phase:
Searches of the areas with greatest potential and less competition.
[/fusion_text][/fusion_builder_column][fusion_builder_column type=”1_4″ layout=”1_4″ spacing=”yes” center_content=”no” hover_type=”none” link=”” min_height=”” hide_on_mobile=”no” class=”fix-header-size” id=”” background_color=”” background_image=”” background_position=”left top” undefined=”” background_repeat=”no-repeat” border_size=”” border_color=”” border_style=”solid” border_position=”all” padding=”15% 12% 1% 12%” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”down” animation_speed=”0.1″ animation_offset=”” last=”no”][fusion_separator style_type=”none” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” sep_color=”” top_margin=”” bottom_margin=”45px” border_size=”” icon=”” icon_circle=”” icon_circle_color=”” width=”” alignment=”center” /][fusion_imageframe image_id=”2223″ style_type=”none” stylecolor=”” hover_type=”none” bordersize=”0px” bordercolor=”” borderradius=”0″ align=”center” lightbox=”no” gallery_id=”” lightbox_image=”” alt=”” link=”” linktarget=”_self” hide_on_mobile=”no” class=”” id=”” animation_type=”” animation_direction=”down” animation_speed=”0.1″ animation_offset=””]https://shoppertec.com/wp-content/uploads/2017/03/img_11-1-200×200.png[/fusion_imageframe][fusion_separator style_type=”none” top_margin=”20px” alignment=”center” /][fusion_text]
2. Detailed appraisal phase:
What is my potential in a specific location?
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Segmentation of pharmacies and optimisation of coverage
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For example, how do we determine the potential of a pharmacy?
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We have the most updated and complete database of 22,093 national pharmacies (as of 01/01/2017).
[/fusion_text][/fusion_builder_column][fusion_builder_column type=”3_5″ layout=”2_5″ spacing=”” center_content=”no” hover_type=”none” link=”” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”left top” background_repeat=”no-repeat” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding=”” dimension_margin=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” last=”no”][fusion_checklist icon=”fa-shopping-cart” iconcolor=”#0085ad” circle=”” circlecolor=”rgba(160,206,78,0.03)” size=”13px” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=””][fusion_li_item icon=””]Profile of shoppers from the category.[/fusion_li_item][fusion_li_item icon=””]Potential size of the pharmacy.[/fusion_li_item][fusion_li_item icon=””]Own Brand Activity Index (BAI) in OTC and Consumer Health.[/fusion_li_item][fusion_li_item icon=””]Specialisation of the pharmacy.[/fusion_li_item][fusion_li_item icon=””]Area of influence of the pharmacy and its potential market.[/fusion_li_item][fusion_li_item icon=””]
Degree of competition – Geolocation of competitors and their size.
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We model the key variables to calculate the potential of a universe or category.
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We provide tools to present the information.
[/fusion_li_item][/fusion_checklist][/fusion_builder_column][fusion_builder_column type=”1_3″ layout=”1_3″ spacing=”” center_content=”no” hover_type=”none” link=”” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”left top” background_repeat=”no-repeat” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding=”” dimension_margin=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” last=”no”][fusion_imageframe image_id=”2783″ style_type=”none” stylecolor=”” hover_type=”none” bordersize=”” bordercolor=”” borderradius=”” align=”none” lightbox=”no” gallery_id=”” lightbox_image=”” alt=”” link=”” linktarget=”_self” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=””]https://shoppertec.com/wp-content/uploads/2017/04/img_12.png[/fusion_imageframe][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container admin_label=”contáctanos” hundred_percent=”no” equal_height_columns=”no” menu_anchor=”” hide_on_mobile=”no” class=”” id=”” background_color=”” background_image=”https://shoppertec.com/wp-content/uploads/2017/03/contacto_banner-1.jpg” background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ video_mp4=”https://shoppertec.com/wp-content/uploads/2015/06/contact_bannerb.jpg” video_webm=”” video_ogv=”” video_url=”” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” video_preview_image=”” border_size=”0px” border_color=”” border_style=”solid” margin_top=”” margin_bottom=”” padding_top=”140px” padding_right=”” padding_bottom=”150px” padding_left=”” admin_toggled=”no”][fusion_builder_row][fusion_builder_column type=”1_1″ layout=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none” last=”no” hover_type=”none” link=”” border_position=”all”][fusion_text]
Advice and support
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We customise your project
[/fusion_text][fusion_separator style_type=”none” top_margin=”30″ /][fusion_button link=”contacto?lang=en” title=”” target=”_self” alignment=”left” modal=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” color=”custom” button_gradient_top_color=”#666666″ button_gradient_bottom_color=”#3d424e” button_gradient_top_color_hover=”#343944″ button_gradient_bottom_color_hover=”#343944″ accent_color=”#ffffff” accent_hover_color=”#ffffff” type=”flat” bevel_color=”” border_width=”0px” size=”xlarge” stretch=”default” shape=”round” icon=”” icon_position=”left” icon_divider=”no” animation_type=”” animation_direction=”left” animation_speed=”1.0″ animation_offset=””]CONTACT US[/fusion_button][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]