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Syndicated research 2017-05-25T09:40:00+00:00

Syndicated research

Our goal is to know where to invest and why

We have our own information on the different channels that we operate. We have carried out extensive syndicated research studies in which we combine traditional techniques and high-technology tools for target group, traffic or communication measurement in the store, to determine what influences taking one decision or another, and what elements affect behaviour before, during and after the shopping process.

FarmaShopper

2011, 2014, 2016

Studies on Pharmacy and Parapharmacy.

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BeautyShopper

2012

Studies on Perfume Shop.

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SuperShopper

2013

Studies on FMCG shopper.

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FarmaShopper

Parapharmacy special

The parapharmacy is the main competitor to the pharmacy, as shown by our previous studies. That is why from June to September 2016, we conducted our special Parapharmacy Farma Shopper 2016 study.

Nutrition

Dermo

Hygiene

Baby

In this study we analysed the Parapharmacy shopper, in the different categories in each universe.
Four types of Parapharmacies:

  • ECI

  • Perfume shops

  • Hypermarkets

  • Street level

Qualitative and quantitative methodology and information from leaving home to finishing their shopping in the Parapharmacy:

  • Shopper profile

  • Reasons for choice

  • Competition

  • Purchasing frequency

  • Purchasing decision

Do not wait, ask for information about your category

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Recent publications

Do you know your shopper?

We have the information you need

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