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Go to market 2017-05-25T09:37:22+00:00

Go to market

AT SHOPPERTEC WE ADVISE OUR CUSTOMERS ON ACCESSING NEW MARKETS AND POSITIONING THEM IN CURRENT MARKETS.

The entire market entry process from the strategy to implementing the category. We design new strategies based on knowledge of the shopper, point of sale and their environment in each category.

We have developed Geoshopper, an exclusive geomarketing tool that combines various sources: our knowledge and experience of the shopper at the point of sale, unique information on the shopper and point of sale (area of influence and characteristics of the establishment), syndicated research and visits to the point of sale. We have over 250,000 georeferenced points (pharmacies, hospitals, clinics, gyms, etc.).

  • Viewer.
  • Dashboard.
  • Demand model.
  • New locations.
  • Pedestrian traffic.
  • Market penetration.
  • Total database of pharmacies.

Geoshopper applications are unlimited

Define the potential location based on the geolocation of your target population.

Define your market potential based on the current
location of your business.

Select the points of sale with the greatest potential for the launch of a product.

Points of sale with greatest potential

Geoshopper is a tool that identifies the points of sale with the greatest potential for your business through the following variables:

  • Know the shopper: What are they like? Where are they? What do they buy? Where do they buy?

  • Strategic location: close to points of interest and shopper profile.
  • Potential market: population size and socio-demographic profile.
  • Competitive environment: number of competing companies, number of alternative channels and price positioning.
  • Business design: size and aesthetics.

Demand model for retailers

OUR DEMAND MODEL IS BASED ON COMBINING THE CUSTOMER ANALYSIS:

  • Internal customer/brand information with a detailed profile of their shopper.
  • And analysis of the environment: number of people, socio-demographic variables and number of alternatives or competition.

1. Descriptive/Comparative phase:
Searches of the areas with greatest potential and less competition.

2. Detailed appraisal phase:
What is my potential in a specific location?

Segmentation of pharmacies and optimisation of coverage

For example, how do we determine the potential of a pharmacy?

We have the most updated and complete database of 22,093 national pharmacies (as of 01/01/2017).

  • Profile of shoppers from the category.
  • Potential size of the pharmacy.
  • Own Brand Activity Index (BAI) in OTC and Consumer Health.
  • Specialisation of the pharmacy.
  • Area of influence of the pharmacy and its potential market.
  • Degree of competition – Geolocation of competitors and their size.

  • We model the key variables to calculate the potential of a universe or category.

  • We provide tools to present the information.

Advice and support

We customise your project

CONTACT US