We start with an in-depth analysis of the category, the Category Review, a document based on all the sources available in the customer (market, point of sale, shopper, consumer, etc.), to propose a winning value proposition for our customer’s category and brand.
If necessary we cover the information gaps: knowledge of the pharmacy, consumer and shopper (shopper research: point of sale audit, syndicated research, mystery shopper, etc.).
We assess all the communication elements at the point of sale and select the most efficient ones maximising the investment.